There was confusion in the marketplace regarding which implant to use for a patient’s body phenotype. Competition had launched a new system that was improved but still difficult to use. In combination with two renowned plastic surgeons, we developed a comprehensive system and training tool that made it easier for surgeons to determine the right size implant and select the appropriate style for optimum aesthetic results.
The Implant council stated the program had “revolutionized” the sizing procedures currently in use. The program was being leveraged as Mentor’s point of difference vs. other competition and was widely advertised in industry journals.