Flip2Media – Full Service Video

Kelly-Moore Paints

Kelly-Moore needed to revitalize their consumer communications and develop a differentiated position in a very competitive retail environment. We developed research-based campaign concepts, positioning, iconic messaging, and benefits ladders. In quantitative testing, all 3 of our concepts significantly outperformed all major competitors. Annual sales increased by 43% and the company’s year-over-year same-store sales have continued to exceed competitive brands.

TV   Digital   Web   Radio   Direct Mail   Outdoor