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Accuray

As larger competitors responded via practitioner marketing programs, radiation oncology company, Accuray needed a new strategy to maintain its strong growth rates. We recommended and executed a co-operative Direct-to- Patient Campaign to create ongoing demand for Accuray’s Cyberknife solution. The result: Our work for Cyberknife helped drive 20:1 ROI, 75% growth, and a successful IPO for Accuray.

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